1. Pick fights with people vying to be in the Chase. The trick is to have skirmishes with your archenemy without completely hindering their Chase hopes. A Busch race is a great place to start - after all, odds are good that neither of you is out more than the winner's share of the purse. Crashes at slow speeds will limit the damage to your car - such as during cool down laps, pit stops or before restarts. Make sure you do not talk to each other during the week so that snappy answers can be given to the reporters who demand to know if you "spoke" away from the track. "I haven't answered my phone all week." "I went fishing/racing/vacationing and haven't had time to talk to him." "I think he needs to apologize first." "What's to apologize for?"
2. Publicize those "terms of endearment." The Biff. Eddie Haskell. Moron. Couldn't we be a bit more creative on the last one? As for Controversy Kurt, I don't know that it counts if you come up with your own nickname.
3. Develop an interesting victory celebration. Sommersaults. Polish victory laps. Burnouts. And snow angels? I'm not sold on the last one, but it gets play on sportscenter. Not a winner? That's OK, crashing the victory lane celebration to continue #1 will also get lots of air time. Just don't say something you wouldn't say in front of your grandmother.
4. Call out the Owner. OK this is a gamble, and you should be prepared to lose the ride. But if the Owner is really not paying attention to your team, it may be worthwhile to call him on it. On the up side, it should stay in the News - if the team improves (with or without you) or if the team doesn't (with out without you). This is especially brilliant if the information you are calling the owner out on is particularly juicy. It may stay in the news for weeks on the juicy factor alone.
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