Originally Posted on Foxsports.com on September 13, 2006.
5. Be a Former Champion. If there is an appalling lack of news, the media will come for a former champion's reaction. Don't worrry, your status as Champ guarantees that you still get paid a lot more money than other drivers in each and every race. Regardless where you finish.
6. Return to the Scene of the Crime. Deliberately start a tradition of freaking out at a particular track. Throw your helmet. Crash out a couple chasers for no good reason. Just plain crash, ruining your championship hopes (in a prior chase). Get arrested or stopped by the police. The media loves to report on "what went down" last year at the track.
7. Make crew changes. Switch crew chiefs. Fire a tire carrier. Injure someone else's crew member, thus requiring their crew to change. Nothing will get you more time in the nascar media than the drama of "newness" on a crew.
8. Announce a great charity contribution. Produce a book, calendar, or make a big donation. Aside from the tax benefits, you make actually make a difference for someone.
9. Start a satellite radio program. XM or Sirius radio will pay you handsomely, and your fans will support it - regardless of whether you are in the Chase. Plus, you can air your grievances without giving the rival equal time.
10. Race for the 35th in owner's points. If your season is really going bad, racing for the guaranteed starting spot is a way to get into the news. Basically, the media covers the top 10, the 11th place race, and the race for 35th spot. If you are running 20th, forget about getting on air.
11. Win a race in the Chase. They HAVE to interview the race winner...
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